Expertise
23 years of strategic leadership in retail, digital, loyalty, and data transformation at Fortune 100 scale.
Core Competencies
AI Strategy & Implementation
Helping leaders use AI with intention—focusing on the work that matters and aligning teams around clear strategic direction.
Organizational Alignment
Reducing friction, clarifying priorities, and enabling executive teams to make disciplined choices about technology adoption.
Retail & Loyalty Strategy
Deep expertise in customer experience, loyalty programs, and member engagement built on years of Fortune 100 leadership.
Data & Analytics Leadership
Translating complex data challenges into actionable business strategies that drive measurable results.
Industry Experience
Retail & E-commerce
Led digital transformation and customer experience initiatives across omnichannel retail environments.
Loyalty & Member Experience
Designed and optimized loyalty programs that drive engagement, retention, and lifetime value.
Data & Analytics
Built data strategies and analytics capabilities that inform executive decision-making and business strategy.
Approach & Philosophy
I believe AI is a tool—not a strategy. My approach is analytical, business-first, and focused on helping leaders cut through the hype to focus on what drives real value.
"I help executive teams reduce friction, clarify priorities, and make disciplined choices about how AI supports the business. Built on 23 years of retail, digital, loyalty, and data leadership inside a Fortune 100."
The Lights On, Unlock, Explore Framework™
A proprietary strategic framework that helps leaders balance protecting core business operations, optimizing current capabilities, and exploring new opportunities—including AI.
Lights On
Protect and maintain core business operations—the work that keeps the lights on.
Unlock
Optimize and improve existing capabilities to drive efficiency and performance.
Explore
Experiment with new opportunities, including AI, to drive future growth.